Campaign shot in the hills of Shimla and around.

Royal Enfield worked closely with Lifeworks Studios to produce print campaign images for their upcoming Himalayan BSVI models with switchable ABS and various other features and a key focus on the Himalayan State Of Mind. During the campaign's development in 2016, the creative team embraced the unique mindset associated with the Himalayas.

Despite facing extreme weather conditions, ranging from -10 degrees Celsius at night to 5 degrees in the afternoon, the on-ground production persevered.

From the snowy peaks to the vast valleys of Himachal Pradesh in India, carry viewers away to majestic and captivating realms into a world of awe-inspiring beauty and adrenaline-pumping thrills. Royal Enfield and Lifeworks Studios have seamlessly brought together the essence of the Himalayas and the innovative features of the BSVI models, creating a campaign that appeals to the intellectual and adventurous hearts of riders globally.

Each photograph effortlessly conveys the unparalleled sense of freedom and exploration that comes with riding a Royal Enfield Himalayan. Whether tackling treacherous mountain passes or navigating winding roads, the bike is engineered to empower riders and embrace the wild spirit of the Himalayas.